Joshua Iz – It Iz What It Iz. The debut album. Out Now.

The long-awaited debut album from Joshua Iz ‘It Iz What It Iz’ [Vizual Records] featuring the singles ‘It Iz What It Iz’ featuring Diz, ‘Sentimental Love’ feat. Chez Damier and ‘Flower Sparks’.

Before starting Vizual Records in 2009, Joshua Iz has released music on some of the most respected labels in electronic music including OM, Prescription, Balance, Classic, Junior Boys Own, Guidance, Seasons, Six Degrees and Sony. He has remixed a wide variety of artists including King Britt, VHS Or Beta, Mark Farina, Greenskeepers, Terra Deva, Annie and Global Communication among many others.

While tracks like ‘Flower Sparks’, ‘Deep Space Pressure’ and ‘Tone D’ have already been rocking dance floors all over the world, ‘It Iz What It Iz’ is a true album meant to be listened to from beginning to end. The title track and first single ‘It Iz What It Iz’ featuring Joshua’s dj and production partner Diz on vocals is a smooth, sexy, midtempo, electronic affair with definite sing along appeal that will have you humming the super-catchy chorus again and again after your first listen. Diz’s signature velvet vocal style is perfectly suited to this enigmatic song about the mysteries of the universe and the importance of the moment.

‘Sentimental Love’ features the vocals of house music legend Chez Damier over a early Detroit-esque electronic soundscape. ‘We Control’ features reggae/hip-hop pioneer and Zulu Nation emeritus Jamalski lending his vocal chops to a hypnotic dub-hop rydim.

Ranging from electronic bleepy soul to reggae to arpeggiated deep techno, ‘It Iz What It Iz’ is like nothing you’ve heard before and destined to be a modern classic.

digital | cd | limited edition vinyl sampler available on Valentine’s Day 14 February 2011 at the Vizual Store and all fine digital and physical retailers.